Why do you use Google Analytics? Understanding your customer’s behavior and experience is probably a key component of your marketing strategy. To be effective, you need to know that your data is trustworthy and accurate. So, how do you know that your data is trustworthy? Google Analytics audits can reveal any flaws, missing pages, irregularities, […]
Your Guide to Google Analytics Audits Read More »
DebugView is a powerful feature in Google Analytics 4 (GA4) that allows you to monitor the events and user properties that GA4 collects from your website or app in real time. This can help you troubleshoot issues as you install your tags or test your analytics implementation. However, sometimes DebugView may not work as expected
What to do when DebugView in Google Analytics 4 is not working? Read More »
If you want to use Google Analytics 4 (GA4), the latest version of Google’s web analytics tool, on your website, you need to install it correctly and verify that it is working properly. In this article we will show you five ways to check if GA 4 is installed correctly on a site. View the
5 ways to check if Google Analytics 4 is installed on a website Read More »
Have you ever noticed that the data generated from your website, such as the number of transactions or leads, does not always match when you view it in Google Analytics 4 (GA4) reports compared to reports from the backend system of your application? This discrepancy is a common problem in the world of web analytics,
Difference between GA4 and Backend data Read More »
Tag management is an essential part of online data tracking and analysis. Two popular tools that simplify this process are Google Tag Manager (GTM) and gtag.js. Both are created by Google and are used to implement product tags such as Google Ads, Google Analytics, and Google Marketing Platform. Although they have similar functionalities, both tools
Differences and similarities between Google Tag Manager and gtag.js Read More »
There has been a lot of hype regarding server-side tagging (SST) in Google Tag Manager since it was introduced by Google in 2020. Some say that it is the future of analytics, and it may very well be. Although there are a few setbacks, this new modality has a lot of advantages. The intention of
Server Side-Tagging, The Future of Analytics Read More »
