Atlantic City Casino
This traditional casino based in Miraflores Lima, had no choice but to transform its business into an online casino when the Covid-19 Pandemic struck.
Our team helped them navigate this transition.
Services Provided
Digital Analytics Consulting
Part of the challenge of going online was to start tracking properly the casinos users and their behaviour.
Knowing that the pandemic wouldn't go on forever we also wanted to build in a data plan that could help us track users both online and offline.
This way we could help give users a more unified experience in both worlds.
We leveraged the power of the Segment Customer Data Platform (CDP) now part of Twilio, so we could track multiple data sources and have one central point of data for all the marketing efforts.
